The process of content creation requires a lot of planning. This preparation stage allows for taking many aspects into consideration in order to craft quality articles. In particular, it is crucial to realize that search engines with embedded artificial intelligence perceive content the same way as users do. That is why the articles for any website or blog should be user- and Google-friendly.
Before writing an article, it is essential to learn more about the updated Google algorithms such as Penguin or Panda. Apart from that, explore strategies for content marketing in 2021 to go in line with the most recent SEO trends.
Taking into consideration the specifics of search engine algorithms and the interests of your target audience contributes to the production of decent content. However, there are also other aspects to pay attention to in order to bring your articles to the top of search results and also make sure that your audience would love to read them
Conduct research on a chosen topic
When creating an article, make sure that it would be interesting for your target audience. Upon selecting a topic, start making research to get a deeper understanding of the subject. That way, you would be able to craft a comprehensive article that would make value to those who read it.
As guest posting is a very popular and effective SEO approach for better rankings on Google, many marketers implement it in their strategies. The creation of a guest post is similar to the process of writing an article for your company’s blog, however, there are several more things to consider. To create outstanding guest posts, click this for more information and details on the topic selection, research, writing language, and other important aspects.
Avoid keyword stuffing
There were times when a typical article contained only a set of keywords even without any punctuation marks. As technology gets more advanced, the algorithms of Google and other search engines become smarter. They are already able to understand the semantic value of the text in a similar way as humans do.
In case your article contains nothing but a set of keywords, both users and search engines would mark it as useless. In fact, Google can even apply penalties to your website for that reason.
Structure content properly
While reading a book with long passages might not seem something extraordinary, the text online should not be organized this way. Users find it inconvenient to read an article in long passages even when it contains valuable information. That is why consider breaking down the article into passages that contain no more than 5 sentences with up to 20 words.
Structuring content is essential not only for users but for search engines as well. Owing to artificial intelligence, Google can understand passages as pieces of content and detect keywords there. By organizing your text properly, you have great chances to create Google-friendly articles.
Use appropriate headings
To advance the content organization in your article or blog post, use a meaningful title and headings. Those elements together with meta description are essential for Google and other search engines to obtain a better understanding of the article structure and main idea. As for users, they would be able to refer to the exact passage or section instantly, which definitely contributes to better navigation throughout the article.
Make corresponding URLs
Search engine guidelines endorse webmasters to create and adjust websites based on a definite set of standards. Creating corresponding URLs for the web pages is one of those. It is highly recommended that the URL goes in line with the article title. Such consistency contributes to higher relevancy for definite search intents.
Regardless of the article type, it is always recommended to supplement content with graphical elements. Those could be illustrations, photos, pictures, graphs, or charts depending on the article topic and the online publication source. That way users find it easier to perceive the information and remember the key points provided in the article.
The utilization of graphics also complements SEO efforts by introducing other ways to find articles on the web. When uploading an image on the web page, specify the alt text that reflects the image content. Thus, users would be able to come across that image by making a corresponding search query and clicking on the link to the article embedded in it.
Add links that make sense
The process of link building is very important when it comes to SEO optimization. Make sure that you insert links to other relevant articles on the web so that users would be able to learn more on the provided topic. Also, add links to other pages on your website by advancing the internal linking and helping Google better understand the structure of your website.