How to Get the Most Out of Your Product Brand on Instagram 

Photo by Freepik

Instagram has over 2 billion monthly active users worldwide. Mind-blowing right? This means billions of potential customers are scrolling the app for countless hours a day—a remarkable opportunity for your brand to connect with them and promote your products. 

Unfortunately, it’s not as easy as it sounds. 

Succeeding on Instagram requires you to not only stand out among your competition but also adapt to the network’s tricky algorithm. Thankfully there are tried and tested strategies you can use to succeed on the platform. Here are some of the most effective ways to get the most out of your product’s Instagram marketing. 

1. Personify Your Brand 

Strong branding means consistency of messaging and visuals. But while these elements make a great first impression and help your audience recognize your content, it takes more than that to keep you top of your mind. 

Social media is a space for human warmth and social interaction, and research has shown that consumers prefer to engage with brands they relate to and see as ‘people’. This means being friendly and relatable is the best way to connect with your audience. 

To do this, think about your brand as if it were a human connecting with others on the app. What would their personality be? How would they present themselves? And more importantly, would your ideal customer like them? Building a personified brand will make you more memorable and build trust among your customers. 

2. Use Your Content to Tell a Story 

A compelling story helps people process information, remember facts and bond with the characters involved. Social media provides a variety of ways to tell that story. 

For one, depicting your products in the real world rather than on store shelves helps the customer envision themselves using it, so ditch the perfect catalog pictures and show use-case scenarios featuring people who look like your audience. 

Photo by Freepik

The same goes for captions. Sharing anecdotes rather than sales pitches will make you seem more authentic and meaningful. Your audience is more likely to save and reshare your content if you downplay your commercial motives. 

To tie it all together, share brand and business developments—both wins and challenges. Carrying your audience along on your journey is a great form of storytelling that fosters brand loyalty. 

3. Invest In Captivating Visuals 

A picture is worth a thousand words, and this couldn’t be truer than on the Instagram timeline. Instagram is essentially a visual platform, and though photos and posts with many words may gain traction in some cases, well-performing content is often simple and eye-catching. You only get a few seconds to get your message across before your audience scrolls on to the next post. 

A simple, visually pleasing picture or video reel sharing a simple message is worth more than many lackluster ones. Remember, the more people skip over your content, the less the Instagram algorithm will show it to them. With this in mind, it’s worth investing in quality e-commerce photography to showcase your brand in the best light—literally and figuratively! 

4. Collaborate With Others 

Another proven way to extend your reach on Instagram is to build relationships with others. This can be through partnerships with other brands, influencers, and brand ambassadors

Word of mouth is one of the most powerful forms of marketing. Potential customers are more likely to follow through on a recommendation if it comes from a person they relate to or a brand they already know and trust. 

Photo by Freepik

Contrary to popular opinion, brands can use influencer marketing without incurring huge costs. Micro-influencers charge less than some of the bigger names in the industry and yet have better engagement rates. This is because people trust micro-influencers more than overly-popular personalities. Also, their audiences are more targeted around specific topics so partnering with the right influencer gives you a direct line to your ideal audience. 

5. Feature User-Generated Content 

Relationships with influencers and brands are not the only way to capitalize on word of mouth; using the content your customers create can also act as an endorsement of your product. At the same time, your customers’ creativity and unique voices present an opportunity to share refreshing content. 

Types of user-generated content include 

  • Product reviews
  • Photos of purchases 
  • Tagged videos or posts 
  • Social media comments, shares, and likes

Consumers today are demanding social proof before they buy a product. Think about it – would you buy a product on Amazon without looking through the reviews first? It’s the same for your brand. Done right, “community content” can be even more influential than branded content. 

Get The Most Out of Instagram 

Whether you’re a small business or an established brand, finding the most effective way to build or enhance your brand on Instagram will save you money and increase sales. Use these tips for both large and small brands and you will elevate your Instagram marketing. 

 

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