Typically, Instagram will help you to drive more traffic to your site and make more sales eventually, but you will need to make sure that you use it in the best possible way. For that, you will need to know about all the tools and features of it and use it according to your business needs.
One such important aspect to consider to make sure that your Instagram marketing effort pays rich dividends is your website link. However, much unlike any other social networks, Instagram is very strict on using such links on your bio. Typically, Instagram is very particular about where exactly you can place your clickable links.
As of now, Instagram only allows its users to use only one clickable link that you can add in your Instagram profile bio. Therefore, it goes without saying that you will need to be very specific about the particular link that you use in your bio.
It should be clear and relevant so that it ensures that your visitors land on the exact page to get the exact information they are looking for when they click on it.
You must also make sure that they land on this page of your website directly from the app without having to face the inconvenience of logging out from one site and into another.
This will ensure that they have a greater user experience and can make a buying decision quickly, if at all.
Proper use of website links
Ideally, most of the businesses use a link that sends their followers to a blog or to the homepage of their suite, which is a great idea but is not feasible for an eCommerce business.
For an eCommerce business, it is required that the visitors land on the specific product pages, or campaigns, or webinars, which by itself is a huge challenge and need ‘hot links’ to be incorporated in the Instagram bio. This will not require them to buy Instagram followers to guide them to their site and increase the footfall in it.
However, there are a few things that you should consider in this regard and to deal with this restriction.
You can do what most businesses do and frequently update your website link so that you can send your Instagram followers to their desired pages of the latest products or promotions and then incorporate that link in your Instagram captions.
However, there is one significant problem in this approach. It is that that photo feed of Instagram is no more chronological. Instead, it is based on the deductions and likings of the Instagram algorithm. That means that when your business posts say ‘link in bio’ it may not actually be that particular link in your Instagram bio that will correspond to that of your website or the specific page that your followers to land on.
Using the proper tool
Therefore, in order to choose the best link to add in your bio that will serve your purposefully, you can use the shoppable Instagram feed. This will make it much easier for you to drive more targeted and organic traffic to your site. It will also ensure that you do not let your only chance to use only one clickable URL in your Instagram bio to go to waste.
You will get a lot of help using this tool in adding links to any of your Instagram posts that you may have published. All of this will ensure that you direct your Instagram followers properly to the right content or product pages on your site. In addition to that, it will also allow you to use links to connect to multiple pages and even websites and for that, you will not have to change the link in your bio.
This will ensure that your Instagram bio is optimized and therefore when one of your users click on the link in it, they will be directed either to a web or to a landing page that is mobile-optimized. It will resemble your Instagram feed and will also exhibit your Instagram posts as clickable images.
Therefore, when you use proper links and even tag products in your Instagram posts you will be able to make your Instagram feed into a more clickable and shoppable landing page. This will in turn help you to drive more organic traffic to your site and increase your sales volume and business revenue.
Put in the contact information
Make sure that you put in your contact information in your Instagram bio. This will help the customers as well as the new visitors to get in touch with you in case they have any queries regarding you, your business or your product.
You can put such information while you switch to an Instagram business profile by adding a “Contact” button at the top of your profile. Make sure that you also include in its different options such as:
- The directions
- The phone numbers
- Your physical address and
- Email address.
This feature will be highly beneficial for your business as this will enable your followers to get in touch with you outside of Instagram. It will surely help in a great deal to boost your sales, especially if you have a physical store.
Instagram stories and UGCs
Last but not least, you can also cerate a better impression on your Instagram followers when you use UGCS and Instagram Stories.
You can choose the best UGCs by holding a contest and selecting the best and most relevant ones from these. Just make sure that before you repost these after curation or as it is, you take permission and also credit the original creator by mentioning in the caption. You should never tag them simply in the photos as that is unethical and will have an adverse effect on your reputation.
On the other hand, using Instagram Stories Highlights are also great for introducing your business to potential followers. These are more like a movie trailer in the Instagram feed and are creative ways to express yourself and show your products. This will too drive in a lot of traffic and help you market your business.
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.