With each new wave of girl power, women feel more empowered to start their own businesses. Since the fashion industry is so widely spread, it provides numerous opportunities for startups like yours! On the other hand, this field is vastly competitive and requires a solid strategy for survival and sustainability. How can you build your marketing and branding from the ground up? Running a startup is no easy job. Branding and marketing make up only a small, but the vital proportion of your startup’s strategy. To actually succeed in your mission, you need to work on your marketing and branding from day one! Here are 5 tips to help you get started.
1. Create a Visual Identity
A huge part of marketing and branding is a visual identity. Your fashion startup needs to make a memorable impression on your target audience, and one of the most effective ways of doing so is by creating a visual identity. What does visual identity include and how should you create it?
Firstly, consider a catchy, yet relatable, name for your brand. It should represent you and your product to the customers. The next step is creating a logo and choosing adequate font and colors for your fashion brand. Pick something empowering to indicate that you’re a female-owned business that cares about its customers. Incorporate that visual identity into your shop or e-store to create a strong association for your brand.
2. Be Accessible
Whether you run an online shop or you have a brick-and-mortar store, you need to be accessible to your customers. What does that mean in terms of branding and marketing? When the new brand appears on the market, the target audience will want to know whether it’s any good. They do so by research! So, be accessible by creating websites, mobile commerce stores, and social media accounts to promote your brand.
Choose your channels wisely depending on your target audience and niche. Your customers may prefer social media promotions and ads over mobile commerce platforms, so adapt to them. Adapting your advertising strategy will help you generate more profit and traffic to your website or store.
3. Tell Your Story
One of the crucial aspects of branding, especially for startups is telling your story. People love shopping from brands they can resonate with. Indulging your personal success story to the brand can help you attract new customers and build a stronger brand for your startup. How can you tell a story that will help you sell your fashion items?
Tell your customers why you decided to start a fashion brand and what you truly love about it. Make it authentic and truthful, while propagating the cause you believe in. Stories that seem fake and generated for the clout pin a negative tag to the brand’s name! So, be authentic and put your heart into your brand. Try to describe your situation and means how your fashion brand can help others.
4. Get Your Brand Out There
Getting your brand out there will help your target audience familiarize themselves with what you stand for and what kind of items they can expect from you. Such an approach will help you deepen the branding strategy and create brand loyalty that will last. But how can you get your brand out there to achieve those goals?
Be consistent when updating your website, store, social media, and newsletter. Each message from your brand needs to be in touch with your core values and convey the same thing! This leads to the audience being your brand ambassadors and nurturing an environment of loyalty. Show your appreciation by creating unique gifts and opportunities for your customers. Platforms such as Unmade you can install on your website will help you customize your collections and merch, as well as allow customers to participate in the creation process!
5. Mind the feedback
Did you know that feedback is sometimes a crucial aspect of brand building and running a business? If you don’t listen to your customers and their needs, they are likely to turn their back on you which can lead to startup failure. So, mindfully collect their feedback and consider it for further marketing strategies.
Collecting feedback from customers and target audiences will help you build and maintain a startup business. Whether you do it through surveys, online questionnaires, or in person, value each piece of information you get and try to improve your business every day!
Fashion entrepreneurship is a fast-paced ever growing field that leaves no room for poor branding. Be on top of your game by following these bits of advice and empower other female-owned brands to do the same! Be the leader of the change and make your brand stand out from the crowd!
About the Author:
Morgan Rose Elliott is an aromatherapist, yoga instructor, animal lover, a happily married mother of three. She enjoys reading biographies and writing poems, sunny days on the beach, and any shape and form of vanilla. Crazy about the &, her favorite band is Duran Duran (although kids prefer Franz Ferdinand, and the husband Blink182) and she is obsessed with Netflix original Stranger things. https://twitter.com/MorganRoseElli1