Data, customer behavior, and algorithm developments are all factors that influence SEO. On the other hand, the industry is significantly less progressed when it comes to treating women as equals. Nevertheless, many women in SEO remain interested in Digital Marketing employment and business.
Noria is an SEO agency based in Chiang Mai founded by Fonthip Ward and Wassana Lampech. By pushing their website data to bloggers, generating sharable material for the site’s blog, and tracking their company’s mentions across online platforms by users and influencers, the agency plays a crucial part in supporting women working in the SEO sector. Here are five beneficial tips they suggested that can advance you further in the industry;
Understand Your Worth as an SEO Expert
The fear of not being good enough is why women do not ask for their value. Work on overcoming your impostor condition. Keep note of your large and minor successes throughout the year. Please do not put off your review until it is too late. Remember to respect your soft talents just as much as your complex abilities; they all influence the work you accomplish, and since they are so unique to you, you deserve to be compensated for them.
Make it a Habit to Re-evaluate Your Rates Once a Year
Every year, without fail, audit your fees and raise them as necessary. As your experience, skills, and credibility develop, you should be able to charge more. Allowing impostor syndrome to hold you back from taking your proper place in the market is a mistake. Back it up with strong statements about the job you have done and client targets you have shattered.
If You Are Unsure, Go for It
Apply for the position, ask for a raise, and include a request for extra money in your proposal. Women, in general, tend to hold back and ask for less at work. A well-known study discovered that women believe they must complete all employment requirements before applying. Men, on the other hand, frequently apply after meeting 60% of the criteria.
When it comes to asking for a raise, women are twice as likely as men to feel completely uncomfortable. We need to make a stronger case for increased resources. What happens if we do not get it? Instead of giving up, learn to change your strategy, pick yourself up, and try again.
As a Woman, Boost Self-assurance
Confidence is a strong foundation in the SEO industry because it will enable you to produce higher-quality work, be more satisfied with your career, and have a better chance of getting promoted. Stagnation may be fatal to an individual’s career. Instead, we must seek to push ourselves beyond our comfort zones. To do so, we advise women to continue to improve their abilities, expand their networks, and seek mentoring, when necessary, to make an impact in the SEO industry genuinely.
Based on General Value, Make Use of Data
Look into what others are charging/being paid before you set rates or enter a compensation negotiation. Do not be hesitant to charge varied prices for different tasks, and always keep costs such as taxes, utilities, and software in mind. All the incredible power women understand their worth and get compensated fairly for their talent.
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