There are many positive aspects to the implementation of digital marketing strategies for small businesses. You need to take the time out for outlining and implementing the digital marketing strategies. Many people avoid long term planning because of time constraints and opt for a reactive, short term approach for their sales and marketing campaigns. This kind of approach many times leaves you with little time for experimentation and research for figuring out the best options for your business in the short or long term. It ultimately leads to hampering the growth of your business. Many people adopt the “if it isn’t broken do not fix it” approach due to the fear of losing out on business while new channels for raising the sales have to be investigated.