Explore Sweets and Treats with the Always A Treat Initiative! #AlwaysATreat #SweetPower

This sponsored post is brought to you by the National Confectioners Association and coordinated by Wendy’s Bloggers.

In the U.S., candy is a huge part of our culture. In actuality, there are many holidays centered around delicious treats. According to a recent survey by RetailMeNot, hands down, America’s favorite Easter candy was Reece’s Peanut Butter Chocolate Eggs. It ranked #1 in 29 of the 50 states. Way to go, Reece’s! 

Chocolate, gummies, caramels, mints, gum – there are so many types of sweet treats available today. But have you ever wondered how all of these different types of candy end up on store shelves?

The National Confectioners Association (NCA), which represents more than 550 confectionery companies, is currently hosting the Sweets & Snacks Expo where many of these products get their start.

The Sweets & Snacks Expo has four acres of products from the confectionery and snack industries and features more than 800 candy and snack companies displaying thousands of new innovations and traditional favorites. It’s the first time representatives from your favorite stores have the chance to see all these tasty treats and decide what will appear on their store shelves.

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