Explore Sweets and Treats with the Always A Treat Initiative! #AlwaysATreat #SweetPower

This sponsored post is brought to you by the National Confectioners Association and coordinated by Wendy’s Bloggers.

In the U.S., candy is a huge part of our culture. In actuality, there are many holidays centered around delicious treats. According to a recent survey by RetailMeNot, hands down, America’s favorite Easter candy was Reece’s Peanut Butter Chocolate Eggs. It ranked #1 in 29 of the 50 states. Way to go, Reece’s! 

Chocolate, gummies, caramels, mints, gum – there are so many types of sweet treats available today. But have you ever wondered how all of these different types of candy end up on store shelves?

The National Confectioners Association (NCA), which represents more than 550 confectionery companies, is currently hosting the Sweets & Snacks Expo where many of these products get their start.

The Sweets & Snacks Expo has four acres of products from the confectionery and snack industries and features more than 800 candy and snack companies displaying thousands of new innovations and traditional favorites. It’s the first time representatives from your favorite stores have the chance to see all these tasty treats and decide what will appear on their store shelves.

Many chocolate and candy companies will also debut products that give treat lovers more information, options and support to make informed choices about how they treat. This wave of innovation is thanks in part to the Always A Treat Initiative, a voluntary commitment made by America’s leading chocolate and candy companies to Partnership for a Healthier America to help people manage their sugar intake.

These companies are committed to tangible changes, including smaller pack sizes and clearer calorie labels. You’ll see these changes hit your local stores over the coming months.

The Always A Treat Initiative is also designed to show people how chocolate and candy can be part of a happy, balanced lifestyle.

Learn more about the Always A Treat Initiative by following #AlwaysATreat or by visiting AlwaysATreat.com. Learn what’s in store for the future of treating by giving the NCA’s Facebook, Twitter, and Instagram a follow as well.



What’s your favorite treat?

Share your favorite in the comments or on social media with the hashtag #AlwaysATreat!


Comments 17
  1. Oh my gosh, I’d love it here! I am all about sweets and trying new sweets. I’m probably more excited about them than my kids!

  2. That’s such an unusual expo! I’m a real sweet tooth and I’d definitely love to take part in such an event! Can’t wait for something like that in my area, too! 🙂

  3. Me and my kids have multiple things in common, a sweet tooth, would be one of the qualities we share. I wish I could take them to this expo

    1. I think I have sweet teeth. They all constantly want sugar lol 😂.Yes, this is an amazing event!

  4. Now I am little cautious about taking sweet treats. however my kids love it. So I am buying it and end up eating also.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

5 Reminders for Parents Who Travel for Work

5 Reminders for Parents Who Travel for Work

Being away from your child is something no parent wants to experience

How to Make Your Home More Energy-Efficient

How to Make Your Home More Energy-Efficient

Many homeowners wrongly believe that investing in energy efficiency is a cost

You May Also Like