This sponsored post is brought to you by the National Confectioners Association and coordinated by Wendy’s Bloggers.
In the U.S., candy is a huge part of our culture. In actuality, there are many holidays centered around delicious treats. According to a recent survey by RetailMeNot, hands down, America’s favorite Easter candy was Reece’s Peanut Butter Chocolate Eggs. It ranked #1 in 29 of the 50 states. Way to go, Reece’s!
Chocolate, gummies, caramels, mints, gum – there are so many types of sweet treats available today. But have you ever wondered how all of these different types of candy end up on store shelves?
The Sweets & Snacks Expo has four acres of products from the confectionery and snack industries and features more than 800 candy and snack companies displaying thousands of new innovations and traditional favorites. It’s the first time representatives from your favorite stores have the chance to see all these tasty treats and decide what will appear on their store shelves.
Many chocolate and candy companies will also debut products that give treat lovers more information, options and support to make informed choices about how they treat. This wave of innovation is thanks in part to the Always A Treat Initiative, a voluntary commitment made by America’s leading chocolate and candy companies to Partnership for a Healthier America to help people manage their sugar intake.
These companies are committed to tangible changes, including smaller pack sizes and clearer calorie labels. You’ll see these changes hit your local stores over the coming months.
The Always A Treat Initiative is also designed to show people how chocolate and candy can be part of a happy, balanced lifestyle.
Learn more about the Always A Treat Initiative by following #AlwaysATreat or by visiting AlwaysATreat.com. Learn what’s in store for the future of treating by giving the NCA’s Facebook, Twitter, and Instagram a follow as well.
What’s your favorite treat?
Share your favorite in the comments or on social media with the hashtag #AlwaysATreat!