Branding enables you to make a memorable impression on your customers and clients, allowing you to emotionally connect with the people you want to reach as a business.
With that in mind, it is no surprise that better branding is always a good focus for any business looking to improve engagement with their audience and clients. To help you with this process, here are five strategies to boost your brand recognition:
Don’t Use Other Brands To Say Thanks
It can be tempting as a business to send a thank you gift, or welcome gift purchased from a business that’s not yours. A great bagel shop down the road or a brilliant stationary company that sends business bundles – such things can seem like great gift ideas. The problem is, you’re missing a massive opportunity by gifting this way.
Instead, send out branded corporate gifts that make the same impact while enabling your clients and customers to remember you. This associates your name directly with the gift, so current clients associate your name with generosity, and potential customers learn about your business.
Use Targeted Advertising
Advertising has to be specific and targeted to truly impact your audience. In the case of a regional advertising campaign, think carefully about your voiceovers or narration. Use a professional voiceover company so that the translation is regional and accurate.
It is also important to think carefully about accents and how they relate to your audience. Many studies suggest we prefer to hear accents that sound like ours, so that could be a factor in not only which language your voiceover actor speaks, but the accent they use too.
With specific social groups or age groups, think creatively about how you can promote your brand effectively to them. If they are going to take notice of you, your advertising has to stand out and promote exactly why you are relevant.
Employ An SEO Strategy
Brand outreach on social media and in advertising is important. However, statistics tell us that SEO drives over 1,000% more traffic than organic social media, meaning it needs to be high on your priority list for improving brand recognition.
SEO is not a one-time fix, though. It requires consistent effort. If you can afford to have a professional company to do it for you, that’s a great option. Alternatively, for a little more time and effort, you can learn how to do it yourself.
Refine Your Brand Voice
In order to connect with your audience, your communication has to be clear and concise. With the right tone and brand voice, your audience will understand you better, recognise you better, and engage with you in a more meaningful way.
Say It With Color
Color improves brand recognition by 80%, so it should be an important factor in your visual branding. It is important to:
- Explore the meanings of different colors;
- Test your brand colors;
- Remain consistent with your brand colors;
- Weave your brand colors into all aspects of your business branding.
With initial brand building, it is advisable to use a professional service unless you have specialist experience yourself. Brand color schemes can make or break a business and dictate how it is recognised within a target market.
The tips above can help you get started in boosting your brand recognition over the coming months. With the right strategy and focus, your brand can make a bigger impact on your target audience, for better sales, customer engagement, and business growth.