Knowing how to market your place is important for your success if you’re a small business owner. There are plenty of ways to promote yourself, but one thing that might not be on your mind is budget. Marketing doesn’t have to be expensive; there are many inexpensive ways to market yourself and get the word out about what you do.
1. Direct Marketing
Direct marketing tactics like email and telemarketing are still some of the best tactics to use. With how easy it is to set up an email list these days, you can use email marketing to promote your business. Using a tool like MailChimp or SendGrid, you can send out a sequence of emails to people that have signed up for your list. The advantage of having an email list is that you can do little work after you set it up the first time. You can send out new emails as they are relevant, and subscribers will come back without any effort on your part.
The same applies to telemarketing, and you can tailor your list to reach out to clients that fit your ideal customer profile. In order to reach out to more prospects you can utilize a voice broadcast service. These services make it easier to call hundreds of potential clients at once. This can save your business time and money, while still expanding your outreach.
2. Social Media
Social media is one of the best things that has happened when promoting and marketing businesses online, especially small businesses on a budget. Setting up a Facebook page, Twitter, or even Instagram account that promotes your business is very easy. Just remember to ensure your posts have content and pictures meant to attract a reaction from others.
3. Print Media
Another way to promote your business has to do with print media. Plenty of magazines are dedicated solely to small businesses, and they usually require you to pay a premium price for the advertising space inside the magazine. One cheap alternative is going on the free classifieds website Craigslist instead of the more expensive version inked with ink and paper products.
Another great way to promote your business is with signage. At the minimum, you could get a small digital sign outside your business to advertise there or even at a public place, such as on your side of the road or in your shop’s window. Along with promoting yourself at a large scale, this will also show off what you do and attract more people to look at it instead of other things that happen around town.
5. Online Advertising
Online advertising can be one of the most expensive ways to market your business, but there are many cheap ways to do so right on Google AdWords or Bing Ads. You could also experiment with Facebook ads or Instagram-promoted posts. With these platforms, you can easily target your audience and have them see your ads without paying too much.
6. Local Advertising
Local ads work well for those who want more bang for their buck and don’t mind giving up some of their privacy. You can find free listings in your local paper or even print an ad in the local business journal. You can also advertise through your school or community center or try to get a banner made and hang it around town as another way to advertise yourself.
7. Speaking Engagements
If you’re a business expert in your industry, you could get paid by local organizations to speak about your business at events. It is a great way to promote yourself and help others learn more about your work. Remember that you’ll likely have to get some business cards or other promotional products to hand out at the event to give people the impression of your expertise.
Marketing is one of the most important areas that small businesses should consider regarding sustainability. If you’re going to be successful in business, you have to market yourself, and there are many ways you can do this. Those who don’t take the time to do it early will end up leaving money on the table and not recovering as much as possible by taking action immediately.