Marketing in the digital age is a complex endeavor, comprising many individual factors. Ensuring that each part sends a consistent message, that it raises awareness of what your company does, and that it actually results in increased sales is daunting. While every aspect of marketing is important, there are a few things, especially in these times, that you should focus on. Below are 3 examples.
White Label Marketing
If you want to expand your business’s reach, white label marketing is a fantastic way to start. Essentially, another business creates marketing content and plans, under your name and supervision. This allows you to focus on what you do best and leave the marketing to specialists. This is especially helpful in terms of SEO. If you are a small local business, being easily found on search engines is essential. Gaining the expertise to do it on your own though, is a huge ask. Getting an outside firm to help develop your website and build an SEO strategy can lift a huge burden and do wonders for your business.
Social Media Campaign
Social media can benefit from a more hands on approach. The key to social media marketing is to be warm and friendly, without veering into overfamility or over personification. An easy way to do this is let the customers dictate their own engagement. Encourage customers to participate with a hashtag. Have them share stories related to your product or just to share their look when they go to pick it up. Your product interacts with people’s lives. Encouraging your customers to share their stories and their lives with you is a great way to promote your business on social media.
Discounts and Deals
The right sale at the right time can boost your sales in incredible ways. Season deals can motivate customers to come out when they might not normally. Some customers might just be waiting for the right price or they might decide to stop in after finding out there is a sale. You don’t want to overpromise, a return on investment is still important. However, combining a great deal with a marketing push can result in massive profit.
Running a marketing campaign is a strange and complicated thing. The above tactics can help you structure your campaign, find the right customers, and represent your company well. It is difficult to underestimate the power of a properly planned campaign. Every company needs one to survive and thrive.
