The behavior of your customer differs from time to time. Sometimes, your consumer may be very much excited to make a purchase while at others they may not be that willing. Why is that?
The behavior of people depends on several factors like their budget, emotional state, etc. But one thing you can be absolutely sure about, when it’s the holiday season, more than 90% of people are set to loosen their financial goals and send a bit here and there. This is the best opportunity for brands to gear up and scale up their business. Although to do so, you will first need a marketing strategy.
A well-planned marketing campaign should be launched when the consumers are willing to make a purchase or when they are making a budget for next year. Being in their subconscious mind gives you an advantage over other brands. If you are a seller on amazon or an affiliate marketer an amazon link shortener can be of great help.
What Makes a Great Holiday Marketing Strategy?
Creating a fantastic marketing approach may be extremely daunting. Don’t overburden yourself, and stick to the fundamentals.
We absolutely agree with you. Creating and executing a marketing plan is no piece of cake. But, if you stick to the fundamentals and be consistent with your plan, the results will amaze you. So what exactly are the fundamentals of creating a marketing strategy? Let’s find out!
Basics you should know before creating marketing campaigns:
1. Audit previous holiday marketing campaigns.
No matter what your previous years’ performances were, this year is going to be different. To make sure your next campaign is successful the first and foremost task is to thoroughly check your previous year’s statistics. This way, you will be able to find out what has worked for your business and what hasn’t. It will save you time, as you do not have to repeat the same mistake again and again.
Consider looking at client data in addition to performance numbers. Has your consumer base shifted significantly in the last year? What are the most important demographics? What do they hold dear? Understanding these essential characteristics of your target consumer can assist you in crafting holiday messaging that resonates.
2. Identify holiday marketing strategies that fit your audience.
No two-holiday marketing campaigns are the same. Don’t just copy your rivals’ strategies. Knowing your target group is the key to a successful marketing effort.
Consider increasing your social commerce efforts to post special discounts or seasonal specials if you have younger clients, such as Gen Z or Millennials. If you have a physical location, be creative with last-minute gift ideas that are available for curbside delivery or buy online, pick-up in-store (BOPIS).
3. Create a schedule for syndication.
Rock your campaign with smart work and not hard work. You might have heard this a thousand times. However, many of us do not actually put our mind to it. How can we work smarter? Well, there are several ways. Look for chances for content syndication that will not only save you time and money but will also provide your clients with a more unified experience.
Tips To plan your Campaign:
1. Create useful material to share with others.
Quality content is a must in your campaign. People won’t share your post just because of your brand name. To actually multiply your sales you need to ensure that they are connected to your content. Your content should address their pain point, so should your product or services. You should aim to make the life of your target audience better.
2. Include a call to action for social change.
Once you have grabbed their attention via emails, messages, notifications, etc, the next step is to engage them on your social media page. Make a clear-cut call to action for them. It can follow you on Facebook or like your post. You can also add images with them with rewards once they follow you and retweet an offer on Twitter.
3. Make it simple for people to share your campaigns.
Your main target should be to grab your consumers’ attention. Once this part is done the second one is going to take a bit more effort. You have to persuade them to remark on and share your content or offer with their friend circle. As a result, a whole new audience learns about your company, with the implied approval of your consumers. What a terrific approach to convey your point. Make certain…
Include social share icons at the top of your email newsletter so that readers can simply share your information with a single click.
Keep your tweets brief so that others can retweet them inside Twitter’s 140-character restriction.
4. Customize your message.
There’s no doubt that tools can be of great help while handling marketing campaigns of your online business. However, there is a downside to it. Over automating your campaign can wash away your clients. In fact, over automation dominates the personal feel of your brand.
5. Email signups.
Email marketing never goes out of trend. Especially during the holidays. During holidays people are more likely to check their mail regarding offers. This holiday remember to:
- Post sign-up links across your social media accounts.
- You should also add a “Get recent updates” box to your website and social media pages.
- Let your audience join your mailing list.
6. Participate in social interactions
The last and one of the most important steps is to observe what your customers expect from you. But how? Well, when you are posting on social media like Facebook, Twitter, or LinkedIn, make sure you check people’s comments and feedback. Customer feedback can be extremely useful to shape your business and rectify your mistakes.