Businesses are facing tough competition, which is reducing their profits. While some are managing the increasing competition effectively, others are facing losses. Hair salons in Dubai or elsewhere are not exceptions either. There are numerous hair salons operating within a small area, and without the right strategies, your business can go bust.
This article will list the best salon marketing ideas, promotions, and strategies to deal with the competition and ensure that your salon comes out on top. These marketing strategies apply to hair salons in Dubai and elsewhere. Let us review which marketing activities can prove the most effective without further ado.
Best Hair Salon Marketing Activities
1. Search Engine Optimisation (SEO)
The first thing that any hair salon must have is a professional-looking website. After setting up the website, the salon must improve its ranking on Google and other search engines. Improving a website’s ranking on search engine results page against keywords is referred to as SEO.
So, whenever a person Google’s ‘salons near me’, with the help of SEO, your name pops up on top. As most purchases begin online, having a professional website and ranking it on Google is necessary. Without it, you are losing most customers to your competitors.
If you specialise in hair colouring, you will want to rank for the “best hair color salon in Dubai”. You will replace Dubai with the name of the area where your business operates. Therefore, SEO will ensure you appear on top when potential customers search for relevant keywords.
2. Social Media
Don’t discount the importance of social media for your business. Even if Facebook and Twitter are experiencing low usage, numerous other platforms can make a difference. Instagram and TikTok appear to be the most beneficial for your business. Regularly update the accounts with content and reply to comments to build a following. Don’t forget to let your target market know if you are running discounts or special offers through your social media.
Try to use influencers to promote your salon. You can upload pictures of them getting a haircut at your salon or opting for any other service. Influencers are a great way to boost your visibility among the target market.
4. Business Cards
You may think that a business such as a hair salon doesn’t need a business card, think again. Whenever an individual likes your work, share the business card right away. It gives a professional appearance and is an effective way of engaging customers.
5. Paid Campaigns
Run Google AdWords Campaign and social media ads to boost popularity. When promoting yourself on social media, use a lot of visual evidence.
6. Encourage User-Generated Content (UGC)
Offer discounts to people who produce UGC. The reason for emphasizing UGC is that it builds greater trust between your brand and the target market. It can lead to greater visibility and is a form of free promotion.
7. Create an App
Create a smartphone that allows users to book appointments online. You can then use the app to promote your services and share exciting updates with your customers. Don’t worry about the cost; creating an app is no longer a hassle.
8. Show Your Staff
The one thing that will greatly improve your salon’s credibility is the quality and professionalism of your staff. Hence, we recommend marketing your staff across all your channels. You can show their experience, latest work, certifications, or anything which you consider can boost your credibility.
9. Sponsor Events
If an event is being held in your area, try to promote it. It doesn’t have to be a monetary contribution. You can offer discounts to event attendees or offer free hair care products.
10. Seasonal Events
Don’t forget to promote yourself during seasonal events. For example, if you are a hair salon in Dubai, you can offer special discounts around Eid or any other Muslim event. If you are based in the UK or US, you can offer Christmas or Cyber Monday discounts.
11. Offer Addons
When offering a service, pitch different add-ons. For instance, offer a face mask if a client is availing of a manicure and pedicure. With the right add-ons, you can improve your sales and reputation.
12. Product Samples
Finally, offer product samples to your clients. It can be hair, skin care products, or anything you think customers may find useful.
13. Re-book Appointments
Before leaving the premises, try to rebook the client for their next appointment. It would show that you truly care for their well-being. You can even have a follow-up call if a loyal customer has not returned for a long time or a client has missed an appointment. These are ways to establish a loyal customer base.
It concludes our 13 best salon marketing ideas, promotions, and strategies. Regardless of your salon’s location, you can adopt these practices. It will help you deal with the increasing competition and establish your brand in the target market’s mind.