Search engine optimization (SEO) is more relevant than ever. In a world where 75% of people that use Google never click past the first search engine results page (SERP), you need the tips that’ll help you get top billing. Improving local SEO can help you grow your online presence while staying true to the core audience in your area. So, how can you build the best campaign? These points are helpful if you’re interested in creating local SEO strategies that will make an impact.
Thoroughly Study Your Customer and Community
First things first, you need to know your customer like the back of your hand. Create customer personas that outline your target customer’s needs and wants, pain points, and how much money they’re willing to spend. Use this data to create content and optimize your website in a way that speaks to these issues. Understand the people of your community and what makes them tick so that it’s reflected in your SEO campaigns.
One of the biggest benefits of SEO is that you’re just giving people what they’re already looking for. It’s non-intrusive and answers the questions that people are searching for. Having these answers in your back pocket will optimize your brand, raise awareness, and generate new leads.
Use the Right Keywords
Improving local SEO begins with having the best keywords. Use some research tools to create a list of the local SEO keywords that you’d like to rank for. From here, you can figure out what density works best and can use them appropriately throughout your content and website. Google’s algorithms change constantly, as do the needs and behaviors of searchers. Make sure you’re always researching new keywords and you’ll always stay ahead of the competition, and make use of an SEO keyword research service to help you find all opportunities for your site to succeed.
Focus on Making Great Content
Quality has to be at the forefront when you’re hoping to get local SEO results. Whether you’re blogging, podcasting, or creating a YouTube page, you need to provide value with every word or second. Work with professionals that can help you with production, and create a content calendar that helps you feed Google regularly. Always use the best links and keywords in your content, and make it as shareable as possible. This will grow your reach and help you turn traffic into conversions. Check out this article to learn more about leveraging your local SEO in a skillful way.
Livestream and Post on Social Media
Social media is a ticket to understanding and communicating with your customers. It’s the preferred use of online time for most people and is where so many get both their news and entertainment. When you’re regularly posting and communicating on Facebook, Instagram, and other outlets, you’re constantly playing a role in people’s days. That will grow your brand recognition and get people accustomed to seeing you. Split time between going live and putting together pre-made posts. Most importantly, communicate with followers on the platform rather than just marketing to them.
Creating Local SEO Strategies That Work
You won’t go wrong if you can master the tips above. These points should be the cornerstone that you rely on when creating local SEO strategies in 2022 and beyond. They will serve you regardless of what industry you’re in. The next step is to reach out to a marketing pro that can help you further. Check out our other articles to stay up to speed on marketing and business advice.