Social media strategy is a summary of things that you plan to do and achieve on social media. This strategy is what guides your actions and lets you know whether your plan has succeeded or not. But, why is this strategy important? This marketing approach helps you build a strong online presence. For your social media strategy to be effective, it needs to be attainable and easy to measure. Here are steps that you should follow to create a strong strategy:
- Step 1: Select a strategy that aligns with your business goals
- Step 2: Know who your audience is
- Step 3: Understand your competition so that you create a superior strategy
- Step 4: Conduct a social media audit to assess your efforts
- Step 5: Create an account and improve your profile
- Step 6: Get inspiration for your social content
Below are some of the top social media strategies in 2021 that will help you improve your marketing campaigns.
1. Social media management tools
Social media management tools are software that is designed to analyze and manage online social interactions. There are a couple of free tools that you can use to manage your content such as:
- Planable: This is a software that allows you to create posts that resemble the live version that you share on social media. This tool gives your page consistency. It also works best if you are collaborating with other stakeholders.
- Cycfe: This dashboard helps you assemble and analyze your business data.
- Hootsuite: This tool offers you a limited plan if you are looking to work alone. It helps you maintain customer relations as you track what your audience is saying.
2. Video content
Instagram, Facebook, TikTok, and Twitter are the most common social platforms for business people. These platforms have features that allow you to share video updates with your prospective customers.
If you are wondering how to send large videos, no worries as there are many tools for it and you can easily find them online. Using videos encourages engagement with your audience which is good for your online presence. It also provokes immediate feedback from people. Live streams help you update your audience about recent additions to your brand which in turn creates a buzz on your social account. The advantage of using videos as a social media strategy is that you do not need to hire professionals to create video content for you. Netizens appreciate the “realness” of social media videos and are drawn to raw content.
You should make use of helper tools to enhance the visibility of your content. For example, if you are using Instagram, you could use tools such as Magisto, Kicksta, and Crello to boost the popularity of your video content. When you use video content, ensure that you measure your output using hashtag analytics. Measuring your results helps you ascertain the success of your campaign.
This strategy is a necessity in 2021! But, what do we mean by Hyper-personalization? It is a digital technique that uses customer data to personalize and create targeted content, products, and services. Hyper-personalization makes use of available databases to create a highly curated experience for your customers. Hyper-personalization has been proven to help brands scale up to new heights. Research by Epsilon has revealed that about 80% of consumers are bound to make purchases when provided with personalized experiences. This is the reason marketers are moving from personalization to hyper-personalization.
3. Influencer marketing
This is a form of social media marketing strategy that thrives on product placement and endorsement by people who are thought to have expert knowledge or high social influence. Working with an influencer helps you win partnerships, build trust, enhance brand awareness, and helps target a particular audience. To find influencers for your brand. You first need to understand who your audience is. After that, you should identify a list of potential influencers and vet them. There are also such as Heepsy, Fourstarzz Media, Traackr, and Ambassador. The beauty of these platforms is that they have automation tools that improve influencer efficiency.
Whether you use influencers, hyper-personalization, video content, or social media management tools, these strategies are the most effective ways to reach customers. This is because, in this day and age, billions of people use social media to interact with one another. If you want your business to stand out, you need to start using these tools ASAP!