A viral video may be one of the most effective ways to get your small business noticed. It has the potential to be seen by thousands of people in a short period of time. When done properly, it can increase awareness of your company. It can also get people to follow your social media accounts or signup for your email list. But this begs the question, How do you get a video to go viral? Here are some strategies that you can use to create a video that has the best chance of going viral.
Keep Your Videos Relatively Short
Typically, the ideal video will be kept to less than 60 seconds in length. This is because most people don’t have the greatest online attention span. It’s hard to keep them focused on your content for much longer than that. A message that needs more than a minute to be heard should be broken into smaller pieces.
It is, however, important to do your own research before determining the ideal length of a video. If you think that your viewers will watch 10 minutes of content, go ahead and make a longer video. If you think that they want to watch a 60 minute presentation, feel free to create those too. Ultimately, you want to deliver your message in a manner that resonates with your audience.