Internet Understanding: 4 Tips for Marketing on the Web

If you are starting a new company or own a small business, the internet can be an affordable and powerful way to reach your customers. When done properly, your return on investment can be staggering, andit can work wonders for your brand’s reach. Let’s look at some ways that your business can make the most of its online marketing efforts.

Don’t Shy Away from Paid Advertising

Starting a blog, getting active on social media and other organic SEO tactics can help build your brand. However, it could take months or years before you see any tangible impact on your business. Paying for ads on Google, Facebook or Twitter can jump start your marketing efforts and get your message heard above all the noise online. Many online platforms let you start advertising with only $100, and many website builders offer credits as an incentive to use their platform.

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Going Viral: How Videos Can Boost Your Business

A viral video may be one of the most effective ways to get your small business noticed. It has the potential to be seen by thousands of people in a short period of time. When done properly, it can increase awareness of your company. It can also get people to follow your social media accounts or signup for your email list. But this begs the question, How do you get a video to go viral? Here are some strategies that you can use to create a video that has the best chance of going viral.

Keep Your Videos Relatively Short

Typically, the ideal video will be kept to less than 60 seconds in length. This is because most people don’t have the greatest online attention span. It’s hard to keep them focused on your content for much longer than that. A message that needs more than a minute to be heard should be broken into smaller pieces.

It is, however, important to do your own research before determining the ideal length of a video. If you think that your viewers will watch 10 minutes of content, go ahead and make a longer video. If you think that they want to watch a 60 minute presentation, feel free to create those too. Ultimately, you want to deliver your message in a manner that resonates with your audience.

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New Mommy? 3 Strategies To A Smooth Transition Back To Work

Becoming a mom changes your world, but it may not change your need or desire to return to work when your maternity leave is up. Without some planning, your first day back to work could be the first time you and your new baby are apart, which can be difficult for both of you. Thankfully, there are ways to make the transition easier for you both.
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